Yenad Coffee is an established Ethiopian coffee brand that needed a refreshed identity to better reflect its vision and stand out in a competitive market. The project focused on a complete rebrand, including a new logo, visual identity, and website redesign.

The goal was to create a cohesive and modern brand experience that stays true to its roots while appealing to a more contemporary audience.

The core challenge was to design an identity that feels dynamic and flexible without becoming visually inconsistent. The brand needed to communicate movement and adaptability while maintaining a strong and recognizable presence.

The existing identity also needed to translate effectively across different touchpoints, from digital experiences to physical packaging and promotional materials.

The process started with understanding the existing brand and identifying gaps in its visual communication. I explored multiple directions that balance traditional coffee culture with a more contemporary aesthetic.

The approach was centered on building a flexible identity system that works across packaging, web, and social media.

The previous identity lacked cohesion and distinctiveness. I redesigned the logo and established a consistent typography and color system, creating a visual identity that feels intentional and memorable while improving recognition across different applications.

The original website did not reflect the brand's quality or provide a clear user experience. I redesigned it with a structured layout, improved hierarchy, and a cohesive visual language, making the experience more intuitive, engaging, and aligned with the new identity.

The brand previously lacked consistency in its physical and digital presence. I translated the new identity into packaging and mockups, ensuring a unified look across cups, materials, and digital assets while strengthening brand recognition and visual presence.

The result is a cohesive and modern brand identity that strengthens Yenad Coffee's presence and positions it for growth. The new visual language is flexible, scalable, and designed to create a lasting impression across digital and physical platforms.